AINS-M6001 — Lecture 1 (slides)

Personal Attention & Influence Systems¶

Lecture 1 — What is a marketing world model?

Mag.AI-Marketing · Castalia Institute

Core move¶

Formalize entities → rules → clock before you scale spend.

• Ontology: what exists?

• Dynamics: what updates each tick?

Smallest honest world¶

You — attention, credibility, message clarity — then audiences at scale.

For next session¶

Read lecture 01 + run notebook 01_first_marketing_world.ipynb in iNQspace.