---
title: Curriculum overview
description: Eighteen courses in three terms — links open each course’s own published book.
---

# Curriculum overview

**Mag.AI-Marketing (Magister of Artificial Intelligence in Marketing)** is **18 courses** in **three terms**. You progress from simulatable **audience and message worlds** to **campaigns, testing, and growth**, then to **competition, budgets, automation, ethics**, and a **capstone thesis**. Work is artifact-driven: you build runnable models and defenses, not slide-only summaries. *Runnable* means “inspectable by a reviewer,” not “you are training to be a software developer.”

Each course is published as **its own book** (separate site). The table below links to those books; the full index is on **[Course sites](../catalog.md)**.

---

## Program arc

| Term | Theme | What you’re building toward |
| --- | --- | --- |
| **I — Audience & Message Worlds** | Attention, trust, and message dynamics as **simulatable systems** | Worlds you can perturb before you scale spend |
| **II — Campaign & Growth Worlds** | Campaigns, experiments, attribution, and loops as **coordinated dynamics** | Systems with delays, budgets, feedback — and honest failure modes |
| **III — Strategic Marketing Worlds** | Competition, policy, allocation, automation, and **governance** | Strategic depth, governed autonomy, and a **defense-ready** thesis |

**Typical path:** complete **Term I** (AINS-M6001 → AINS-M6006), then **Term II** (AINS-M6101 → AINS-M6106), then **Term III** (AINS-M6201 → AINS-M6206). **Entry:** [AINS-M6001](../ains-m6001/) is the recommended start. Faculty may recognize equivalent prior work for select prerequisites—see the [full curriculum](../docs/CURRICULUM_FULL.md) for exact rules.

**Technical spine:** Across all terms, the program weaves in **AI literacy** (evaluation, grounding, retrieval, generative workflows, scoped tooling). That thread is spelled out in the [full curriculum](../docs/CURRICULUM_FULL.md) under *AI literacy spine*.

**Narrative overview:** For a readable tour of every course in order, see **[Full curriculum in prose](../docs/CURRICULUM_OVERVIEW_PROSE.md)** (also linked from each course book after the syllabus).

---

## Term I — Audience & Message Worlds

*Formalize attention, trust, and message dynamics as simulatable worlds before scaling real spend.*

| Code | Course | Core focus |
| --- | --- | --- |
| [AINS-M6001](../ains-m6001/) | Personal Attention & Influence Systems | Your attention, credibility, and fit as the **smallest** honest marketing world |
| [AINS-M6002](../ains-m6002/) | Audience Worlds | **Populations of agents** — emergence from rules, not static personas |
| [AINS-M6003](../ains-m6003/) | Positioning & Narrative Systems | Claims and story arcs as **testable mechanisms** |
| [AINS-M6004](../ains-m6004/) | Brand as Dynamic System | Brand as **state** that drifts with experience and shocks |
| [AINS-M6005](../ains-m6005/) | Channel & Content Economics | Reach, cost, conversion — **Meta, Google, Amazon** as parallel modules |
| [AINS-M6006](../ains-m6006/) | Measurement, Privacy & Compliance | **Consent, policy, and measurement** as first-class constraints |

---

## Term II — Campaign & Growth Worlds

*Campaigns, creative testing, and growth as systems with delays, budgets, and feedback.*

| Code | Course | Core focus |
| --- | --- | --- |
| [AINS-M6101](../ains-m6101/) | Campaign Orchestration | **Multi-touch** campaigns across major platform families |
| [AINS-M6102](../ains-m6102/) | Creative Testing at Scale | **Experiment systems** — lift, variance, when to stop |
| [AINS-M6103](../ains-m6103/) | Data-Driven Marketing & Attribution | Attribution, decision workflows, **retrieval & evaluation** |
| [AINS-M6104](../ains-m6104/) | Partnerships & Ecosystem | Partners and affiliates as **agents with incentives** |
| [AINS-M6105](../ains-m6105/) | Growth Loops & Community | **Loops and community** as reinforced feedback |
| [AINS-M6106](../ains-m6106/) | Crisis & Reputation Stress Tests | **Adversarial** reputation and fragility analysis |

---

## Term III — Strategic Marketing Worlds

*Compete, allocate budget, automate responsibly, deploy with proof.*

| Code | Course | Core focus |
| --- | --- | --- |
| [AINS-M6201](../ains-m6201/) | Competitive Narrative Arena | **Competing world models** and strategic interaction |
| [AINS-M6202](../ains-m6202/) | Strategy as Marketing Policy | Strategy as **policy** under uncertainty |
| [AINS-M6203](../ains-m6203/) | Budget & Portfolio Allocation | **Spend and risk** across initiatives |
| [AINS-M6204](../ains-m6204/) | Autonomous Marketing Systems | **Self-running subsystems** with human-in-the-loop boundaries |
| [AINS-M6205](../ains-m6205/) | Ethics, Influence & Control | **Alignment and governance** for influence systems |
| [AINS-M6206](../ains-m6206/) | Magisterium Thesis (Marketing) | **Capstone** — deploy, validate, document, defend |

---

## Where to go next

- **All course books (index):** [Course sites](../catalog.md)  
- **Full curriculum in prose** (every course, narrative): [Full curriculum in prose](../docs/CURRICULUM_OVERVIEW_PROSE.md)  
- **Course-by-course detail** (artifacts, AI systems, prerequisites): [Full curriculum](../docs/CURRICULUM_FULL.md)  
- **How you’re assessed:** [Assessment framework](../docs/ASSESSMENT.md)  
- **Credential and graduate toolbox:** [Certificate](./certificate.md)  
- **Program narrative:** [Program overview](./program-overview.md)  

---

## Legal

> The Castalia Institute Magisterium confers proprietary credentials based on demonstrated work and evaluation. These credentials are not accredited academic degrees and do not confer professional licensure.